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HP rolls out $300 million global ad campaign

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Palo Alto, Calif.—Hewlett-Packard Co. debuted a $300 million global marketing campaign for its printing and imaging business.

The campaign, called “What Do You Have To Say?” features snowboard developer Jake Burton and fashion designer Paula Scher in ads that target the small and midsize business market. The campaign includes TV, print, online and outdoor.

As part of the online campaign, HP has partnered with Yahoo to provide an HP printing toolbar, and with Microsoft Corp. to provide its Snapfish printing service in the Windows Live Spaces community.

The campaign is part of HP’s Print 2.0 strategy, which focuses on delivering a next-generation digital printing platform to consumers and businesses.

—Kate Maddox

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