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BtoB

HP rolls out ‘Print Forward’ campaign

Published on .

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San Francisco—Hewlett-Packard Co.’s Imaging and Printing Group introduced a new campaign called “Print Forward,” developed by Doremus San Francisco. The online campaign includes rich media ads, video podcasts and a microsite at www.hp.com/go/printforward.

The campaign is designed to raise awareness of HP as a leading provider of solutions to streamline the way information is captured, stored, distributed and retrieved. The budget was undisclosed.

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