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BtoB

HP rolls out 'Everybody On' campaign

Published on .

Palo Alto, Calif.—Hewlett-Packard Co. has introduced a global marketing campaign called “Everybody On,” designed to show how people around the world are using HP technology to pursue their personal and professional goals.

The campaign includes TV, online and events, and was created by Goodby Silverstein & Partners, San Francisco; McCann Erickson San Francisco; and other agency partners.

A TV spot will air Feb. 13 during CBS' broadcast of the 53rd annual Grammy Awards, featuring singer Alicia Keys showing how HP technology helps her pursue her passion for music.

The campaign also includes a website at “Everybody On” Digital Hub, featuring case studies from artists, business owners and other professionals who have used HP technology to advance their work.

The budget was undisclosed.

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