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BtoB

HP rolls out enterprise campaign, offering guarantee

By Published on .

San Francisco—Hewlett-Packard Co.’s enterprise business unit has debuted a new campaign, called “Hit Print Intelligently.”

The effort, which includes print and online, was created by Goodby Silverstein & Partners and offers businesses a guarantee that HP will cut their printing costs or it will cut them a check.

The campaign is running in The Wall Street Journal and The New York Times, as well as trade publications. It also includes a microsite at www.hp.com/guarantee.

The budget was undisclosed.

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