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BtoB

HP to sponsor Cannes Young Lions Competition

Published on .

Palo Alto, Calif.—HP's Graphic Solutions Business will sponsor the Young Lions Competition at the 2010 Cannes Lions International Advertising Festival in an effort to demonstrate the power of digital print to young advertising professionals. It is HP's first sponsorship of the event.

HP's ad agencies BBDO Atlanta and Goodby Silverstein & Partners, San Francisco, teamed up on the program, which will include sponsorship of the event, a seminar presentation and a “Young Lions Zone,” where advertising professionals can work during the festival.

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