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BtoB

HP targets small business with expanded product lines, relationships

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Palo Alto, Calif.—Hewlett-Packard Co. Wednesday unveiled several professional-quality color printers, projectors and scanners designed to help small and midsize businesses’ in-house marketing efforts.

In conjunction with the announcement of new products, HP released a study by International Communications Research that found 60% of all SMBs use color marketing materials to promote their businesses.

Along with its new products, HP is partnering with LogoWorks, a logo designer, to offer customers logo packages. It also expanded its relationship with StockLayouts to offer customers a CD of StockLayouts’ design templates.

—Carol Krol

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