Cincinnati—HSR Business to Business announced the acquisition of Brozena Ripley & Partners, a Denver-based b-to-b agency, and its interactive subsidiary, Synapsys.
Financial terms were not disclosed.
With the acquisition, HSR now has 120 employees and more than $17 million in annual revenue.
Ed Brozena, previously chairman-CEO of Brozena Ripley, becomes a senior VP at HSR. M.H. “Rip” Ripley, previously president-COO of Brozena Ripley, becomes president of HSR’s Denver office.
“This will be a nice addition to our Cincinnati-Chicago axis,” said Rick Segal, CEO of HSR.
In 2004, HSR opened a Chicago office. This is the agency’s first acquisition in its 25-year history.
“We had a decision to make. We could come into this market the way we did in Chicago—with a green field approach—or we could acquire. Given our personal relationship and the great foundation they have in the Rocky Mountain region, we felt we could get further faster by working with these guys,” Segal said.
Brozena Ripley’s clients include Gates Corp., Industrial Insulation Group and Johns Manville.
HSR’s clients include Delta Air Lines, Eclipse Aviation, Hobart Corp. and USG Corp.