HSR merges with Gyro International

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London—HSR Business to Business, Cincinnati, and Gyro International, London, announced a merger to create GyroHSR, a $100 million global b-to-b agency.

Financial terms of the deal were not disclosed. “The reason this merger makes sense is because it works for our clients,” said Richard Glasson, previously CEO of Gyro and now CEO of GyroHSR. “We are now able to offer a true international network to our existing clients.”

Rick Segal, previously CEO of HSR, is now CEO of GyroHSR North America, based in Cincinnati, and global practice leader of b-to-b marketing for the overall agency.

“This is a great match with virtually no conflicts,” Segal said, noting that the merged agency will not need to resign any accounts due to client conflicts, nor will it have to reduce staff due to restructuring.

Gyro International brings global clients including Hewlett-Packard Co., Nokia Siemens Networks, Shell, Sony, T-Mobile and Virgin Atlantic.

HSR brings such b-to-b clients as First Data Corp., Hobart Corp., John Deere & Co., Pitney Bowes and USG Corp.

GyroHSR will operate 17 offices in nine countries across North America, Europe and the Middle East.

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