BtoB

HSR plans $6 million branding campaign

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Cincinnati--HSR Business to Business plans to launch a $6 million branding campaign to promote itself as an Internet professional services provider. The campaign, which is aimed at CEOs, CFOs, CIOs and e-business executives, will first appear in general business publications, such as The Wall Street Journal. The ads will also appear in marketing trade publications. HSR B2B's clients include units of both General Electric Co. and Xerox Corp.
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