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BtoB

HubSpot announces new Internet marketing system capabilities

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Cambridge, Mass.—Internet marketing company HubSpot has augmented its Internet marketing system capabilities with a lead-tracking tool, as well as a wizard for setting up custom landing pages and conversion forms.

The company’s new Lead Track and Intelligence tool allows users to track the path of leads through their sites and capture intelligence about them to qualify prospects for closing. The number of visits is recorded, as well as the referring source and such activity details as commenting, watching webinars and filling out forms.

HubSpot’s new Landing Page Wizard offers a drop-and-drag interface and content management system to create custom landing pages, including choosing layouts, editing conversion forms, and managing and editing existing landing pages via a dashboard.

—Christopher Hosford

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