x
Advertisement
Scroll to Continue
BtoB

HubSpot integrates social tool with contact database

Published on . 0

Reprints Reprints

Cambridge, Mass.—HubSpot Inc. has launched Social Inbox, which integrates social media monitoring and publishing with HubSpot's contact database for better marketing segmentation. The application flags tweets sent from a database contact to help build out that contact's profile and automatically matches a prospect with his or her Twitter activity to better personalize company responses, HubSpot said. Social Inbox allows marketers to see how many visits, leads and customers were generated by a social channel. It also offers reports on interactions with a contact's tweet and the names of those who expressed an interest in that tweet, the company said.
In this article:

Comments (0)