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BtoB

HubSpot upgrades its marketing software

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Boston—HubSpot has rolled out a new version of its marketing software featuring personalization tools for businesses. HubSpot3 enables each website visitor to receive personalized calls to action, images, emails and Web pages based on their relationship to the company. It includes a contact database that compiles all visitor, lead and customer interactions, according to HubSpot. The new software was unveiled at the recent Inbound 2012 marketing conference in Boston.
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