Hyster Lift Trucks rolls out rebranding campaign

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Greenville, S.C.—Hyster Co. has introduced an integrated ad campaign called “Bring It” to relaunch its Hyster Lift Trucks brand. The effort, using online, print and video ads, was developed by Jackson Marketing Group, Greenville, S.C. It is aimed at purchasing and operations managers in material handling and heavy manufacturing industries. The budget was undisclosed.
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