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I-Behavior introduces integrated database software

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New Orleans-I-Behavior Inc. introduced new database software that integrates online and offline buyer records. Dynamic Data Link, which was rolled out at the Direct Marketing Association's 83rd Annual Conference & Exhibition in New Orleans, is a merge/purge software product that incorporates e-mail addresses. Instead of simply deleting duplicate records, as do most merge/purge technologies, Harrison, N.Y.-based I-Behavior's Dynamic Data Link selects and combines data from multiple offline and online sources to provide an integrated database.
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