Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.
- Create three or five subject line ideas per email send—brainstorming is a good thing.
- Keep your subject lines short and sweet.
- Use A/B testing to verify better email performance. Better subject lines yield better open rates.
- State the channel of your email with brackets or colons such as "[Webinar]" or "Webinar:" to easily identify the content offer.
- Try to stand out by using a unique number in your subject, for example "17 Tips and Tricks for Sales and Marketing Alignment."
- Create a sense of urgency in your email without sounding like spam; avoid the use of the word "now," but identify the nearness of an event.
- Don't use your company name in the subject line. It's a waste of real estate. The "From" address contains that information.
- Don't use symbols (such as exclamation points) or spam words (such as free) that will trap your email in the spam filter.
- Don't use all caps in your subject line.
- Don't be deceiving in your emails by placing "re" and "fwd" in front of your subject line.
- Don't use long subject lines that get lost in the email preview window.
- 17 Tips and Tricks for Sales and Marketing Alignment
- [Live Webinar] Sales and Marketing Alignment
- Free! Webinar on Sales and Marketing Alignment
- The Pedowitz Group presents a Webinar on Sales and Marketing Alignment
- 2013 B2B Trends: 17 Tips for Sales and Marketing Alignment
- Majda Anwar is a revenue engineer for revenue marketing agencyPedowitz Group. She can be reached at firstname.lastname@example.org.