So if the newsletter arrives before the list, how do you start building that subscriber base, like, pronto? Here are three options:
- Sponsorships: The easiest way to get access to an e-mail list is to find someone already sending to it and become a sponsor. Just make sure the landing page people hit when they click on your banner ad or link prompts them to join your e-mail list.
- Co-registration: Find an organization you likeâ€”and whose audience might also be interested in what youâ€™re up toâ€”and see if theyâ€™ll let you piggyback on their e-mail signup form either as a favor (if they really like you) or for a fee (if they really like you but also like making a living). There are also co-reg firms that help simplify the entire process.
- Customers: Remember that often the best way to grow your e-mail list quickly is to start with your existing customer base. Make sure your cash register, signup forms, front desk, event booth and Web site all encourage people to join your list. Youâ€™ll be pleasantly surprised at how many actually do.