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BtoB

I-Frontier merges with Avenue A/Razorfish

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Philadelphia—Interactive agency i-Frontier announced its merger with sibling agency Avenue A/Razorfish, both of which are owned by Seattle-based aQuantive.

The name of the agency will be changed to Avenue A/Razorfish, and the former i-Frontier unit will operate as part of the agency’s eastern region.

Brad Aronson, founder and president of i-Frontier, has been named exec VP of the merged agency and will continue to operate the Philadelphia office.

—Kate Maddox

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