Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.
- Subject line or time of day, with the conversion being an email open;
- Copy, links and HTML vs. text, with a click-through being the conversion;
- The “from” label and email address, using email deliverability to measure success.
- Use a large enough test base. Your test pool should have at least 1,000 records to split evenly for conclusive results.
- Test one audience at a time. Send to a single industry or job level (C-suite, for example), or a single buy-cycle phase. Your campaigns should be segmented for best results at all times. Remember: right message to the right audience at the right time.
- Be conscious of your channel. A well-tested trade show subject line may not work for a newsletter send. Test across channels just as you would test across your audiences.
- Isolate the variable. Test one component at a time. Testing multiple components simultaneously does not allow you to understand what made your email successful. Was it your subject line, your copy, your graphics or your timing?
- Be consistent. Test for one conversion at each campaign. Every new campaign is an opportunity to test.