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I/PRO adds to its 'Agencies for Interactive Audits'

Published on .

San Francisco—I/PRO Corp. announced that 12 companies have joined "Agencies for Interactive Audits," a third-party Web auditing program created in conjunction with BPA Worldwide earlier this year.

The program is designed to ensure accurate reporting on Web site traffic by Web publishers and ad networks. New members include Beyond Interactive, Lycos, Mass Transit Interactive, Medley.com and Universal McCann.

The auditing program uses original census-based data to filter out inconsistencies and provide more accurate Web traffic reports to media buyers.

Information about the program is available at www.ipro.com/agencies.html.

—Kate Maddox

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