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I/PRO, MRI to produce third-party audience reports

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San Francisco—Online audience measurement company I/PRO Corp. and Mediamark Research, a magazine media research company, announced a partnership to produce two new online audience reports for Web sites using panel based research. The reports—Audience Profile and Business Demographics—are targeted to smaller Web publishers and midtier sites seeking third-party verification of demographic data. The announcement was made at AD:TECH 2005.

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