New York--Norman Vale, director-general of the International Advertising Association, will join Morgan Anderson Consulting as managing director of the firm's new affiliate, Morgan Anderson International. Morgan Anderson Consulting is a leading management consulting firm specializing in marketing communications for global and regional marketers. Vale was tapped to expand Morgan Anderson's global marketing efforts. Vale has been director-general of the IAA since 1990. Prior to that, he spent 22 years with Grey Advertising.