New York—In response to a default setting on the Do Not Track feature in Microsoft Corp.'s Internet Explorer 10 packaged with a Windows 8 preview release, the Interactive Advertising Bureau issued a letter maintaining that the setting reduces consumer choice. The Association of National Advertisers also opposed the default setting in a statement issued today.
In the newest version of IE10, released Thursday, the default setting for the Do Not Track flag is set to “on,” which automatically blocks the collection of data used for online advertising.
“We do not believe that default settings that automatically make choices for consumers increase transparency or consumer choice, nor do they factor in the need for digital businesses to innovate and thrive economically,” said Randall Rothenberg, president-CEO of the IAB, in a letter to the industry. “Actions such as these will undermine the success of our industry's self-regulatory program. Such actions also will constrain the flow of ad-supported digital content that informs, educates, entertains and delights consumers across the U.S. and the world.”
Bob Liodice, president-CEO of the ANA, said in a statement: “Microsoft's decision, made without industry discussion or consensus, undercuts years of tireless, collaborative efforts across the business community—efforts that were recently heralded by the White House and Federal Trade Commission as an effective way to educate consumers and address their concerns regarding data collection, targeted advertising and privacy.”