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BtoB

IAB announces keynote speaker for Interactive Advertising World

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New York—The Interactive Advertising Bureau and MediaPost announced that marketing expert Jack Trout will deliver the keynote address Sept. 20 at Interactive Advertising World in New York. Trout is president of marketing consultancy Trout & Partners and the author of several books, including "Trout on Strategy," "Positioning: The Battle for Your Mind" and "Marketing Warfare, The 22 Immutable Laws of Marketing."

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