IAB announces MIXX advertising winners in b-to-b and other categories

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New York—The Interactive Advertising Bureau closed this year’s MIXX Conference and Expo Tuesday with the presentation of its fourth annual MIXX Awards, a juried competition honoring excellence in interactive advertising.

Goodby Silverstein & Partners won two golds this year, in product launch and business-to-business categories, for its campaign “Adobe Layer Tennis,” which accompanied the debut of Adobe’s Creative Suite 3. Other b-to-b winners were Dell and T3 for “Times Square We Believe: in Small Business”; and Motorola and BBDO New York for “Cityscape.” Microsoft Small Business Products and Cole & Weber United were honored for their digital video work on “Microsoft Small Business Summit.”

Best in Show honors went to a consumer campaign: Nissan Motor Co. and agency Tequila, for their effort launching Nissan’s Rogue compact-crossover automobile. The campaign won individual honors as well in digital video, digital integration/video on demand and interactive TV.

—Christopher Hosford

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