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IAB finds 69% of marketers will increase online video spending

Published on .

New York—A study by the Interactive Advertising Bureau has found that 69% of marketers plan to increase their spending on online video advertising over the next year.

The study, “An Inside Look at Demand Side Perceptions of Digital Video Advertising,” was based on an online survey of 148 marketers and 352 agencies conducted in November and December.

According to the study, spending on online video advertising is expected to grow by 22% over the next year, and marketers said they will spend 17% of their total online ad budgets on video advertising this year.

The results were released Monday at the IAB's Digital Video Marketplace conference in New York.

More results are available at www.iab.net/digital_video_perceptions.

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