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BtoB

IAB forms ad agency advisory board

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Orlando, Fla.—The Interactive Advertising Bureau has formed an Advertising Agency Advisory Board to spark dialogue among agencies, publishers and marketers.

The board, introduced Sunday at IAB’s Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, here, is intended to “infuse the agency point of view” to a greater extent in IAB guidelines and enhance the creativity of online campaigns, according to the organization.

The members of IAB’s Advertising Agency Advisory Board are: Chairman Brad Brinegar, chairman-CEO, McKinney; Tom Bedecarré, CEO, AKQA; Jeff Benjamin, interactive creative director, Crispin Porter+Bogusky; Alan Cohen, CEO, OMD USA; Colleen DeCourcy, chief digital officer, TBWA Worldwide; Brian DiLorenzo, director-integrated production, executive director-content, BBDO; David Droga, chairman, Droga5; Sarah Fay, CEO, Carat North America; Maria Luisa Francoli, global CEO, MPG; Jean-Phillippe Maheu, chief digital officer, Ogilvy & Mather Worldwide; Benjamin Palmer, CEO, Barbarian Group; and Steve Wax, partner and co-founder, Campfire.

—Christopher Hosford

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