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BtoB

IAB forms Sales Executive Council

Published on .

New York—The Interactive Advertising Bureau Thursday announced the formation of the Sales Executive Council. The council comprises senior sales executives in interactive advertising from the IAB’s general member organizations. Its mission is twofold: sharing best sales practices and recruiting and retaining sales professionals. More than 80 companies have confirmed participation in the council, including Dow Jones Online, ESPN.com, Forbes.com and Google.
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