IAB forms tablet task force

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New York—The Interactive Advertising Bureau announced the formation of a Tablet Task Force that will help develop an infrastructure to support advertising on tablet computers and e-readers.

The task force is led by Bob Carrigan, CEO of IDG Communications, and comprised of online publishers and interactive advertising executives. The group is charged with defining best practices, building an infrastructure for ongoing growth and providing guidance on the development of ad standards for tablets and e-readers.

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