Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IAB: Internet ad revenue hit $7.3 billion in first quarter

Published on .

New York—Internet ad revenue reached $7.3 billion in the first quarter, up 23% over the year-earlier period, according to a new report from the Interactive Advertising Bureau (IAB). The figure is a record high for online ad revenue, the IAB said. IAB Internet Advertising Revenue Report is an independent audit conducted by the New Media Group of PricewaterhouseCoopers. "The year-on-year 23% increase in first-quarter revenues is not just impressive in its own right, but especially so when you take into account the fact that 2010 was a record-breaking year itself for Internet advertising revenue," said David Silverman, partner at PricewaterhouseCoopers, in a statement. "These numbers indicate that the interactive advertising field hasn't simply bounced back since the recession; it's growing with dynamic energy."
Most Popular
In this article: