IAB: Internet ad revenue tops $12 billion in first half

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New York—Internet advertising revenue for the first half of the year set a new record at $12.1 billion according to the “IAB Internet Advertising Revenue Report” published by the Interactive Advertising Bureau and PwC US.

Search advertising remained king of Internet advertising, pulling more than $5.7 billion of overall interactive spending in the first half, an 11.6% improvement over the year-earlier period.

Additionally, display-related advertising—which includes banners, digital video, rich media and sponsorships—accounted for $4.3 billion, up 15.9% over the year earlier-period. Lead generation dropped from $728 million to $642 million. E-mail advertising spending was $120 million.

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