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IAB introduces quality assurance certification program for ad networks

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New York—The Interactive Advertising Bureau introduced a quality assurance certification program for ad networks and exchanges designed to improve buyer control over online ad buys.

Under the program, ad networks and exchanges that complete training and undergo an audit will receive an IAB compliance seal to be used in marketing materials. The program ensures that certified companies are in full compliance with the IAB's quality assurance guidelines for ad networks, released last June. The guidelines are available at http://www.iab.net/ne_guidelines.

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