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IAB issues call for comment on rich Internet application ad measurement guidelines

Published on .

New York—The Interactive Advertising Bureau, in conjunction with its measurement council, issued a call for public comment on a set of rich Internet application ad measurement guidelines. The guidelines will determine at which point an ad impression is counted in rich Internet application environments such as AJAX and JSON. Members of the online advertising industry can read the proposed guidelines and submit comments at www.iab.net/standards/RIA.aspx.
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