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BtoB

IAB issues call for public comment on broadband video ad measurement guidelines

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New York—The Interactive Advertising Bureau issued a call for public comment on its broadband video commercial measurement guidelines, developed in conjunction with the IAB broadband committee and measurement task force.

The guidelines specify at which point a broadband video commercial is counted for online ad measurement purposes.

Ad agencies, marketers, online publishers and technology vendors are encouraged to submit comments on the guidelines at www.iab.net/standards/broadband_video.asp.

The comment period will last for 30 days.

Following a review of the feedback, the guidelines will become final and be released at the IAB Leadership Forum: Broadband and Beyond on May 15 in New York.

—Kate Maddox 

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