IAB issues guidelines for rich-media ad formats

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New York--The Interactive Advertising Bureau issued voluntary guidelines for rich-media advertising formats, in an effort to make it easier for marketers and agencies to create more compelling online advertising. The IAB Rich Media Task Force, which consulted with agencies and rich-media vendors in developing the guidelines, will reconvene in six to 12 months to add new formats based on new technologies.The guidelines issued Monday cover standard 468x60 banners, Interactive Marketing Unit Rectangles, IMU skyscrapers, two different size pop-up ad units--the 250x250 IMU and a larger size, of up to 550x550--and interstitials or transitional ads. Examples of the formats can be found at
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