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BtoB

IAB issues native-ad playbook

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New York—The Interactive Advertising Bureau has released the IAB Native Advertising Playbook, a document that provides guidance to publishers, agencies and marketers on using native advertising. The playbook provides recommendations for the following interactive ad formats in native ad campaigns: In-feed units, paid search units, recommendation widgets, promoted listings, IAB standard ads with native element units, and custom units. The full playbook is available at www.iab.net/nativeplaybook.
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