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IAB issues report on mobile advertising

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New York—The Interactive Advertising Bureau announced the release of “A Mobile Advertising Overview,” a report that explores the mobile platform as a growing medium for interactive advertising. This is the first report issued by the IAB on the topic.

“The recent growth of mobile advertising clearly illustrates how quickly we are moving to a three-screen universe,” said Randall Rothenberg, IAB president-CEO. “This report outlines the opportunity for marketers and agencies to reach increasingly mobile consumers giving them information when they want and where they want. This is no longer the future but the here and now.”

Sean Callahan

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