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BtoB

IAB launches integrated campaign

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New York--The Interactive Advertising Bureau has launched an integrated marketing campaign promoting interactive advertising. The offline and online campaign, created by Stein Rogan + Partners, is titled, "The Active Ingredient." The campaign, which is scheduled for a year's run, debuted online this week. Print ads will start running in August. The first round of the campaign focuses on successful interactive campaigns by BMW, Volvo, Dove Nutrium, Microsoft's WindowsXP and Palm.
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