x
Advertisement
Scroll to Continue
BtoB

IAB, MMA release mobile phone creative guidelines

Published on .

Reprints Reprints

New York—The Interactive Advertising Bureau and the Mobile Marketing Association released Mobile Phone Creative Guidelines designed to maintain consistency in mobile phone advertising. The guidelines address such areas as creative unit name, maximum expanded dimensions, implementation best practices and supported creative types. The guidelines can be found at http://www.iab.net/mobileguidelines.
In this article:

Comments (0)