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BtoB

IAB opens Ad Lab

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New York—The Interactive Advertising Bureau has opened the IAB Ad Lab, a center at the IAB's headquarters in New York, which will serve as a physical meeting place for the online advertising industry. The Ad Lab hosted its first roundtable discussion June 29. Led by Rep. Marsha Blackburn, R-Tenn., and attended by 15 online advertising executives, it focused on privacy issues. The Ad Lab will host additional roundtable discussions, IAB board and committee meetings, product demos, awards ceremonies and networking events.
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