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IAB opens new membership class for small publishers

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New York—The Interactive Advertising Bureau announced it will open a new class of membership for small interactive publishers in an effort to mobilize them to prevent adverse state and federal regulation that could hinder their ability to sell or carry advertising. IAB is offering these small publishers a $500 introductory membership fee.

“Campaigns have been launched at both the federal and state levels to seek government regulation of many of the core processes and technologies that support interactive advertising, and the potential impact on small publishers can’t be [overestimated],” said Randall Rothenberg, president-CEO of the IAB, in a statement.

The IAB says the proposed regulations would have a disproportionately negative impact on small publishers whose advertising sales are largely or entirely managed by ad networks.

—Carol Krol

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