New York—Another marketing industry association has come out against the Internet Corporation for Assigned Names and Numbers' plan to add thousands of new domain names. Following the Association of National Advertisers' attack
on ICANN's generic top-level domain (gTLD) plan earlier this month, the Interactive Advertising Bureau has asked ICANN to abandon the plan.
GTLDs are designed to allow companies to create their own Internet domains, such as .cisco or .cocacola. IAB said the new system, in which domain name applications would cost $185,000, would lead to high costs and create increased potential for cyber squatters.
“ICANN's potentially momentous change seems to have been made in a top-down star chamber. There appears to have been no economic impact research, no full and open stakeholder discussions and little concern for the delicate balance of the Internet ecosystem,” said Randall Rothenberg, IAB's president-CEO, in a statement.