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BtoB

IAB president launches combination column/blog

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New York—IAB President-CEO Randall Rothenberg announced Monday that he has launched a “clog,” a combination column and blog, on his Web site, www.randallrothenberg.com. The clog is called I, a Bee: Buzz and Pollination From the Interactive Advertising Bureau.

“My plan is to keep it infused with profiles, prognostications, proclamations and provocations about interactive marketing and media,” Rothenberg said in an e-mail. It will also soon be linked to the IAB Web site.

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