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BtoB

IAB puts out industry guide to Internet lead quality

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New York—The Interactive Advertising Bureau Wednesday released the Marketer & Agency Guide to Lead Quality in conjunction with the IAB’s Lead Generation Committee.

The guide was unveiled at the IAB Leadership Forum in Chicago. It provides definitions and details various aspects of Internet lead quality, as well as lead quality’s impact on advertisers’ marketing strategies. It also provides marketers with a ranking system to assess the overall quality of leads based on specific industry benchmarks.

The complete guide is available by clicking here.

—Carol Krol

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