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IAB, PwC report online ad revenues up in first quarter

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New York—The Interactive Advertising Bureau and PricewaterhouseCoopers announced Monday that Internet advertising totaled more than $2.8 billion for the first quarter, a 26% increase over the first quarter of 2004.

The findings are part of the Internet Advertising Revenue Report, conducted independently by the New Media Group of PricewaterhouseCoopers.

"Marketers continue to recognize the relevance of interactive as an integral part of their marketing mix," said Greg Stuart, IAB president-CEO, in a statement. "The continued and steady growth we have experienced over the past two years is a clear indication that this medium delivers results and is fast becoming accepted as part of the mainstream."

—Carol Krol

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