Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IAB: Recipients want more relevant mobile ads

Published on .

New York—Smartphone users are generally positive about viewing ads within a video if the ads have relevance to the video itself, according to a study by the Interactive Advertising Bureau. The report, "The IAB Mobile Phone Video Diaries," found 53% of respondents said they are positive or "neutrally receptive" toward mobile video advertising; however, 48% said they would prefer seeing video ads that are related to the content of the video clips being watched. IAB's study is based on feedback from a panel of 200 screened and compensated mobile users in November.
Most Popular
In this article: