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IAB recommends larger unit

Published on .

New York--The Interactive Advertising Bureau Wednesday recommended a new, larger ad unit that, when integrated with three existing IAB-recommended ad sizes, will create a Universal Ad Package. Once adopted, the Universal Ad Package will allow advertisers to reach the majority of each publisher's audience with one set of creative ad formats, the IAB said. The American Association of Advertising Agencies supports this set of ad formats.
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