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BtoB

IAB to release results of paid search research

Published on .

New York--The Interactive Advertising Bureau on Tuesday will make public research it says will further legitimize the value of paid search. The research was conducted in collaboration with comScore Networks. "Sponsored listings play a great role not just in awareness but in purchase consideration," said Adam Gelles, director of industry initiatives at IAB, said. The findings will be released at the Interactive Search Marketing Road Show in San Francisco. The show then moves on to Chicago and New York.
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