New York—The Interactive Advertising Bureau issued guidelines for rich media ad units and pop-up ads at the Interactive Advertising World Conference and Expo.
The rich media guidelines, issued by IAB and its Rich Media Task Force, set standards for expandable ads, floating ads, between-page ads and in-stream units.
They include the following specifications:
- All audio must be user-initiated, with the exception of ads that run in a context in which the user has already accepted audio (for example, an ad that runs during a user-initiated movie trailer containing audio).
- All ads must offer a "close box" or "skip-ad" button.
- Animation length for in-page, expandable and over-the-page ads is 15 seconds.
- Animation length for between-page and in-stream ads is 15 or 30 seconds.
The pop-up guidelines recommend sizes, frequency and labeling for pop-up and pop-under ads.
The full guidelines are available athttp://www.iab.net/.