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BtoB

IAB releases audience reach guidelines for public comment

Published on .

New York—The Interactive Advertising Bureau has released audience reach measurement guidelines for public comment.

The guidelines are an industrywide initiative to provide clear, consistent definitions of metrics and set standards for how to measure a unique audience across different platforms.

The guidelines are available at www.iab.net/audiencemeasurement and the public comment period ends Jan. 20.

The guidelines were released at the IAB’s annual Leadership Forum on Audience Measurement in New York.

—Kate Maddox

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