Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IAB releases audience reach guidelines for public comment

Published on .

New York—The Interactive Advertising Bureau has released audience reach measurement guidelines for public comment.

The guidelines are an industrywide initiative to provide clear, consistent definitions of metrics and set standards for how to measure a unique audience across different platforms.

The guidelines are available at www.iab.net/audiencemeasurement and the public comment period ends Jan. 20.

The guidelines were released at the IAB’s annual Leadership Forum on Audience Measurement in New York.

—Kate Maddox

Most Popular
In this article: